Shaun White's next mountain: businessman, snowboard maker
FILE - Shaun White poses in the halfpipe course after the men's halfpipe finals at the 2022 Winter Olympics, Friday, Feb. 11, 2022, in Zhangjiakou, China. Shaun White's first full season in retirement also marks the beginning of his first year as a full-fledged business owner. The brand he introduced with a soft open in the lead-up to the Beijing Olympics earlier this year is now fully operational. The name is Whitespace(AP Photo/Lee Jin-man)

FILE - Shaun White poses in the halfpipe course after the men's halfpipe finals at the 2022 Winter Olympics, Friday, Feb. 11, 2022, in Zhangjiakou, China. Shaun White's first full season in retirement also marks the beginning of his first year as a full-fledged business owner. The brand he introduced with a soft open in the lead-up to the Beijing Olympics earlier this year is now fully operational. The name is Whitespace(AP Photo/Lee Jin-man)

Oct. 17, 2022 09:40 AM EDT
FILE - Shaun White waves after competing in the men's halfpipe finals at the 2022 Winter Olympics, Friday, Feb. 11, 2022, in Zhangjiakou, China. Shaun White's first full season in retirement also marks the beginning of his first year as a full-fledged business owner. The brand he introduced with a soft open in the lead-up to the Beijing Olympics earlier this year is now fully operational. The name is Whitespace. (AP Photo/Francisco Seco, File)

FILE - Shaun White waves after competing in the men's halfpipe finals at the 2022 Winter Olympics, Friday, Feb. 11, 2022, in Zhangjiakou, China. Shaun White's first full season in retirement also marks the beginning of his first year as a full-fledged business owner. The brand he introduced with a soft open in the lead-up to the Beijing Olympics earlier this year is now fully operational. The name is Whitespace. (AP Photo/Francisco Seco, File)

Oct. 17, 2022 09:39 AM EDT
FILE - United States' Shaun White trains in the halfpipe course at the 2022 Winter Olympics, Sunday, Feb. 6, 2022, in Zhangjiakou, China. Shaun White's first full season in retirement also marks the beginning of his first year as a full-fledged business owner. The brand he introduced with a soft open in the lead-up to the Beijing Olympics earlier this year is now fully operational. The name is Whitespace. (AP Photo/Gregory Bull, File)

FILE - United States' Shaun White trains in the halfpipe course at the 2022 Winter Olympics, Sunday, Feb. 6, 2022, in Zhangjiakou, China. Shaun White's first full season in retirement also marks the beginning of his first year as a full-fledged business owner. The brand he introduced with a soft open in the lead-up to the Beijing Olympics earlier this year is now fully operational. The name is Whitespace. (AP Photo/Gregory Bull, File)

Oct. 17, 2022 09:38 AM EDT