Analysis: NFL 11-season broadcast deals are groundbreaking

FILE - In this Saturday, Dec. 26, 2020, file photo, An 'NFL on prime video' banner hangs on the field prior to an NFL football game between the San Francisco 49ers and Arizona Cardinals in Glendale, Ariz. The NFL will nearly double its media revenue to more than $10 billion a season with new rights agreements announced Thursday, March 18, 2021 including a deal with Amazon Prime Video that gives the streaming service exclusive rights to “Thursday Night Football” beginning in 2022.(AP Photo/Jennifer Stewart, File)

FILE - This Sept. 6, 2012, file photo, shows the Amazon logo in Santa Monica, Calif. The NFL will nearly double its media revenue to more than $10 billion a season with new rights agreements announced Thursday, March 18, 2021 including a deal with Amazon Prime Video that gives the streaming service exclusive rights to “Thursday Night Football” beginning in 2022 (AP Photo/Reed Saxon, File)

FILE - In this Jan. 29, 2020, file photo, NFL Commissioner Roger Goodell answers a question during a news conference for the NFL Super Bowl 54 football game in Miami. The NFL will nearly double its media revenue to more than $10 billion a season with new rights agreements announced Thursday, March 18, 2021 including a deal with Amazon Prime Video that gives the streaming service exclusive rights to “Thursday Night Football” beginning in 2022(AP Photo/David J. Phillip, File)