Customer Kenta Yamazaki, a 24-year-old hairdresser, looks at beauty products at @cosme TOKYO, a store selling a selection of cosmetics and makeup products including men's cosmetic, in Tokyo's Harajuku district Tuesday, Feb. 9, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men's beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko)

Yoshihiro Kamichi, a 44-year-old office worker, receives makeup and gets his hair done by a makeup artist at Ikemen-Works, a makeup salon for men, in Tokyo Wednesday, Feb. 3, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men's beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko)

Naruhiko Ito, assistant brand manager of Brand Shiseido Group, demonstrates Shiseido released AR makeup filter for men to use for online meetings in Tokyo Thursday, April 15, 2021. A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the coronavirus pandemic. Company officials give a similar reason: Men, confronted with the sight of their faces repeatedly during online meetings, want to improve what they see. (AP Photo/Eugene Hoshiko)

Yoshihiro Kamichi, a 44-year-old office worker, receives makeup and gets his hair done by a makeup artist at Ikemen-Works, a makeup salon for men, in Tokyo Wednesday, Feb. 3, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men's beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko)

Naruhiko Ito, assistant brand manager of Brand Shiseido Group, demonstrates Shiseido released AR makeup filter for men to use for online meetings in Tokyo Thursday, April 15, 2021. A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the coronavirus pandemic. Company officials give a similar reason: Men, confronted with the sight of their faces repeatedly during online meetings, want to improve what they see. (AP Photo/Eugene Hoshiko)

Yoshiyuki Matsuo, assistant brand manager of uno Group of Shiseido Japan Co., Ltd, a Japanese multinational cosmetic and personal care brand, shows the brand's latest lip balm for men, colored in grey, but the color turns red when it touches skins, in Tokyo Thursday, April 15, 2021. A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the coronavirus pandemic. Company officials give a similar reason: Men, confronted with the sight of their faces repeatedly during online meetings, want to improve what they see. (AP Photo/Eugene Hoshiko)

Yoshihiro Kamichi, a 44-year-old office worker, receives makeup and gets his hair done by a makeup artist at Ikemen-Works, a makeup salon for men, in Tokyo Wednesday, Feb. 3, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men's beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko)

A shop staff arranges beauty products for men at @cosme TOKYO, a store selling a selection of cosmetics and makeup products including men's cosmetic, in Tokyo's Harajuku district Tuesday, Feb. 9, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men's beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko)

Naruhiko Ito, assistant brand manager of Brand Shiseido Group, demonstrates the brand's latest lip balm for men in Tokyo Thursday, April 15, 2021. A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the coronavirus pandemic. Company officials give a similar reason: Men, confronted with the sight of their faces repeatedly during online meetings, want to improve what they see. (AP Photo/Eugene Hoshiko)

Visitors look at beauty products at @cosme TOKYO, a store selling a selection of cosmetics and makeup products including men's cosmetic, in Tokyo's Harajuku district Tuesday, Feb. 9, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men's beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko)

People walk past @cosme TOKYO, a store selling a selection of cosmetics and makeup products including men's cosmetic, in Tokyo's Harajuku district Tuesday, Feb. 9, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men's beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko)

Yoshihiro Kamichi, a 44-year-old office worker, checks his face in a mirror as he receives makeup and gets his hair done by a makeup artist at Ikemen-Works, a makeup salon for men, in Tokyo Wednesday, Feb. 3, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men's beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko)

Visitors walk past some beauty products for men at @cosme TOKYO, a store selling a selection of cosmetics and makeup products including men's cosmetic, in Tokyo's Harajuku district Tuesday, Feb. 9, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men's beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko)