Sara Blakely
A passer-by pulls luggage while walking past a sign offering directions to an Uber and Lyft ride pickup location at Logan International Airport, in Boston, Tuesday, Feb. 9, 2021. Businesses like Uber, Airbnb and Square were born in recessions. Now, the effects of COVID-19 are forcing existing businesses to reinvent themselves, and some of today’s most significant business obstacles will spark new startups offering innovative solutions. (AP Photo/Steven Senne)
4 tips for starting or reinventing a business in tough times

By Hal M. Bundrick Of Nerdwallet Feb. 17, 2021 07:04 AM EST