Illinois launches $5M ad campaign to encourage mask wearing

Illinois State Sen. Andy Manar, D-Bunker Hill, listens as Illinois Governor JB Pritzker unveils a new mask awareness campaign called "It Only Works If You Wear It" during a press conference at the IEMA State Emergency Operations Center, Monday, August 3, 2020, in Springfield, Ill. (Justin L. Fowler/The State Journal-Register via AP)

Springfield Mayor Jim Langfelder walks past one of the images used by Illinois Governor JB Pritzker to unveil a new mask awareness campaign called "It Only Works If You Wear It" during a press conference at the IEMA State Emergency Operations Center, Monday, August 3, 2020, in Springfield, Ill. The new $5 million awareness campaign will encourage Illinois residents to wear a face covering every time they're in public. (Justin L. Fowler/The State Journal-Register via AP)

Illinois Governor JB Pritzker unveils a new mask awareness campaign called "It Only Works If You Wear It" during a press conference at the IEMA State Emergency Operations Center, Monday, August 3, 2020, in Springfield, Ill. The new $5 million awareness campaign will encourage Illinois residents to wear a face covering every time they're in public and will be advertised on broadcast and cable television, radio, billboards and social media to the communities with the greatest risk from COVID-19. (Justin L. Fowler/The State Journal-Register via AP)

Illinois Governor JB Pritzker answers questions from the media after he unveiled a new mask awareness campaign called "It Only Works If You Wear It" during a press conference at the IEMA State Emergency Operations Center, Monday, August 3, 2020, in Springfield, Ill.The new $5 million awareness campaign will encourage Illinois residents to wear a face covering every time they're in public and will be advertised on broadcast and cable television, radio, billboards and social media to the communities with the greatest risk from COVID-19. (Justin L. Fowler/The State Journal-Register via AP)

Illinois Governor JB Pritzker motions that people sometimes forget to wear their mask even when they have it their pocket as he answers questions from the media after he unveiled a new mask awareness campaign called "It Only Works If You Wear It" during a press conference at the IEMA State Emergency Operations Center, Monday, August 3, 2020, in Springfield, Ill. (Justin L. Fowler/The State Journal-Register via AP)