Once savvy, NBC's Olympics deal is shakier after Beijing

Residents film the fireworks explode over the iconic Bird's Nest Stadium during the opening ceremony of the 2022 Winter Olympics, in Beijing, Friday, Feb. 4, 2022. (AP Photo/Andy Wong)

Kamila Valieva, of the Russian Olympic Committee, reacts after competing in the women's free skate program during the figure skating competition at the 2022 Winter Olympics, Thursday, Feb. 17, 2022, in Beijing. (AP Photo/Jeff Roberson)

Kamila Valieva, of the Russian Olympic Committee, reacts after the women's free skate program during the figure skating competition at the 2022 Winter Olympics, Thursday, Feb. 17, 2022, in Beijing. (AP Photo/Bernat Armangue)

Bing Dwen Dwen, the mascot of the 2022 Winter Olympics, is seen at the curling venue at the Beijing Winter Olympics Friday, Feb. 18, 2022, in Beijing. (AP Photo/Brynn Anderson)