Gucci, Gus Van Sant challenge fashion cycle with film collab

FILE - In this Wednesday, Feb. 19, 2020 file photo, Designer Alessandro Michele acknowledges the applause at the end of Gucci's Fall/Winter 2020/2021 collection, presented in Milan, Italy. Gucci creative director Alessandro Michele teamed up with film director Gus Van Sant to create a seven-part mini-series revealing Gucci’s latest collection, dubbed “Ouverture.” (AP Photo/Luca Bruno, File)

FILE - In this May 18, 2019 file photo, director Gus Van Sant attends the 2019 MOCA benefit at the Geffen Contemporary, in Los Angeles. Gucci creative director Alessandro Michele teamed up with film director Gus Van Sant to create a seven-part mini-series revealing Gucci’s latest collection, dubbed “Ouverture.” (Photo by Mark Von Holden/Invision/AP)

A woman walks past the Gucci store window at the Via Montenapoleone fashion district, during the Milan's fashion week in Milan, Italy, Friday, Sept. 25, 2020. (AP Photo/Luca Bruno)

A man walks past the Gucci store window at the Via Montenapoleone fashion district, during the Milan's fashion week in Milan, Italy, Friday, Sept. 25, 2020. (AP Photo/Luca Bruno)