This computer generated image shows a Gucci virtual garden on Roblox. Anyone whose avatar is traipsing around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items are part of the Gucci’s time-limited collection for Roblox, as the Italian fashion house that prides itself on hand-craftsmanship is dipping its toes into an expanding virtual space where many of its youngest fans already are at home. (Roblox via AP)

This computer generated image shows a Gucci virtual garden on Roblox. Anyone whose avatar is traipsing around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items are part of the Gucci’s time-limited collection for Roblox, as the Italian fashion house that prides itself on hand-craftsmanship is dipping its toes into an expanding virtual space where many of its youngest fans already are at home. (Roblox via AP)

FILE - In this Thursday, May 13, 2021 file photo, a view of a Gucci advertisement campaign selected for an exhibition to celebrate the vision of Gucci's creative director Alessandro Michele at the Gucci Garden Archetypes, in Florence, Italy. Anyone whose avatar is traipsing around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items are part of the Gucci’s time-limited collection for Roblox, as the Italian fashion house that prides itself on hand-craftsmanship is dipping its toes into an expanding virtual space where many of its youngest fans already are at home. (AP Photo/Antonio Calanni, File)