Who ever would've thought Jeremy Bloom might be the second-most famous person in his family? 
That's been the case of late, given the popularity of the movie ``Molly's Game,'' an engrossing autobiographical account of Bloom's sister, who ran high-stakes poker games with big-name celebrities and eventually ended up only a whisker away from prison. 
Spoiler alert: Molly Bloom made it through just fine. And in case you've been wondering, Jeremy's doing well, too. 
The two-time moguls World Cup globe winner and two-time Olympian, who doubled as a receiver for the University of Colorado, is running a successful marketing software company in the Denver area that has been doubling and tripling its revenue over the past few years. That's his day job. 
Bloom also founded the ``Wish of a Lifetime,'' charitable foundation, which, over 10 years, has granted lifelong wishes to people in their 80s and older.
''It's been fun building a company, being the player, coach, owner,'' Bloom said. ``It was the sort of thing I knew I could do because of the experience with Wish of a Lifetime, and the big board of directors and things. I'm enjoying every moment of it.''
After unsuccessfully suing the NCAA, Bloom was forced to put his football career on hold to pursue skiing. The NCAA said because Bloom accepted endorsements in his moguls career, he was not eligible to play. At 35, 10 years since his dream of playing in the NFL came to an end, Bloom remains as critical of the NCAA as he was at 21. 
''The University of Alabama made (millions in) profit this year on its football team,'' Bloom says. ``You've got coaches making 4 to 5 million a year, and some more than 10 million. At what point do you have to stop claiming this is an amateur sport? How is this possible?''
Bloom was in Colorado Springs on Friday to introduce the 2018 U.S. Olympic team:
No stranger to movie and TV sets himself -- he has worked for NBC on a number of occasions -- Bloom loved ``Molly's Game,'' and said it was 95 percent spot-on. Only quibble: ``My dad's a big softie,'' he said. As played by Kevin Costner, Larry Bloom was portrayed as something different. 
``He loves his children. He's affectionate. He pushed us, no doubt, to be our best. But I guess they needed an antagonist,'' Bloom said. 
In addition to his business and his charity, Bloom has traveled the world giving keynote speeches. He doesn't avoid the topic of the Turin Olympics, where he walked in a favorite, but got tripped up ever so slightly in the middle of the course and wound up finishing sixth.
``I always say I was one inch away from winning, 20 seconds away from making a 23-year-old's dreams come true,'' he says. ``But there's nothing I would change. Broadly speaking, when I look back on my ski career, I look back with a big debt of gratitude.''