Television ratings
Armand Duplantis, of Sweden fails with the world record attempt after winning the gold in the final of the men's pole vault at the 2020 Summer Olympics, Tuesday, Aug. 3, 2021, in Tokyo. (AP Photo/Martin Meissner)
NBC wonders: where are the Olympic viewers this year?

By David Bauder Aug. 03, 2021 06:14 PM EDT

From left, France's Mewen Tomac, China's Xu Jiayu and United States' Joseph Armstrong compete in a 100-meter backstroke heat at the 2020 Summer Olympics, Sunday, July 25, 2021, in Tokyo. (AP Photo/David J. Phillip)
NBC's Tokyo Olympics viewership gets off to rough start

By David Bauder Jul. 27, 2021 05:43 PM EDT

Japan's Naomi Osaka reacts after lighting the cauldron during the opening ceremony in the Olympic Stadium at the 2020 Summer Olympics, Friday, July 23, 2021, in Tokyo, Japan. (AP Photo/Ashley Landis)
NBC estimates 17 million in US saw opening of Tokyo Olympics

Jul. 25, 2021 08:51 PM EDT

Graphic designer Asao Tokolo, left, and graphic designers group GOO CHOKI PAR members Q Asaba, third from right, Kent Iitaka, second from right, and Rei Ishii, right, unveil their posters during a presentation event in Tokyo Tuesday, June 22, 2021. The Tokyo Organising Committee of the Olympic and Paralympic Games unveiled two iconic posters hat will be used to promote the Tokyo 2020. (Franck Robichon/Pool Photo via AP)
Olympic trials pique viewer interest in Tokyo Summer Games

By Lynn Elber Jun. 22, 2021 08:25 PM EDT

CBS is champ of television season for 13th consecutive year

By David Bauder Jun. 02, 2021 06:20 PM EDT
NEW YORK (AP) — In a designation that feels a little less significant every year, CBS has finished the 2020-21 television season as the nation's most-watched...

In this combination photo, “Today” host Savannah Guthrie, from left, attends The Hollywood Reporter's annual Most Powerful People in Media cocktail reception on April 11, 2019, in New York, “CBS This Morning” host Gayle King attends "Tina - The Tina Turner Musical" Broadway opening night on Nov. 7, 2019, in New York and “Good Morning America” host Robin Roberts arrives at the NBA Awards on June 24, 2019, in Santa Monica, Calif. The pandemic has been rough on the broadcast morning shows, so they're looking to make themselves valuable to consumers during other parts of the day. (AP Photo)
Morning shows extend the day to cope with viewer erosion

By David Bauder May. 13, 2021 08:59 AM EDT

John Velazquez riding Medina Spirit, third from right, leads the field as they round the fourth turn to win the 147th running of the Kentucky Derby at Churchill Downs, Saturday, May 1, 2021, in Louisville, Ky. (AP Photo/Brynn Anderson)
Kentucky Derby, NFL draft pull in television viewers

By David Bauder May. 04, 2021 05:48 PM EDT

Maria Bakalova, from left, Andra Day and Regina King are interviewed and Marlee Matlin walks the red carpet at the Oscars on Sunday, April 25, 2021, at Union Station in Los Angeles. (AP Photo/Mark Terrill, Pool)
Academy Awards television audience plummets to 9.85 million

By David Bauder Apr. 26, 2021 02:21 PM EDT

Keith Urban performs at the 56th annual Academy of Country Music Awards on Saturday, April 17, 2021, at the Grand Ole Opry in Nashville, Tenn. The awards show airs on April 18 with both live and prerecorded segments. (AP Photo/Mark Humphrey)
ACM Awards hits record low ratings, join the ceremony slump

By Lynn Elber Apr. 20, 2021 07:17 PM EDT

File - Zach Stafford adjusts the volume as he and his mother, Debra Mize, right, watch a livestream of the daily coronavirus briefing by Illinois Gov. J.B. Pritzker on a television inside their home on April 28, 2020, in Belleville, Ill. Television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs. Networks believe that it's counter-intuitive that fewer people are watching TV at a time the pandemic is keeping so many at home. Nielsen says that after an initial burst of interest last spring, long-term trends taking people away from TV have re-emerged, including increased numbers of people spending time on their devices, or listening to podcasts. (AP Photo/Jeff Roberson)
Nielsen, networks clash on stats showing fewer viewers

By David Bauder Apr. 13, 2021 04:51 PM EDT

FILE - In this Feb. 21, 2015 file photo, an Oscar statue appears outside the Dolby Theatre for the 87th Academy Awards in Los Angeles. Some people watch awards shows out of love, others because they love to hate. But this year, as ratings have taken a dive, will anybody tune in to the Oscars? Pushed by the pandemic from its usual berth of February or early March, the Academy Awards will be presented April 25 on ABC. (Photo by Matt Sayles/Invision/AP, File)
Will the Oscars be a 'who cares' moment as ratings dive?

By Leanne Italie Apr. 07, 2021 08:36 AM EDT

Baylor players and coaches celebrate after the championship game against Gonzaga in the men's Final Four NCAA college basketball tournament, Monday, April 5, 2021, at Lucas Oil Stadium in Indianapolis. Baylor won 86-70. (AP Photo/Darron Cummings)
About 17 million view Baylor's championship win over Gonzaga

By David Bauder Apr. 06, 2021 06:25 PM EDT

Michigan State coach Tom Izzo yells to players during the second half of a First Four game against UCLA in the NCAA men's college basketball tournament, Friday, March 19, 2021, at Mackey Arena in West Lafayette, Ind. UCLA won 86-80. (AP Photo/Robert Franklin)
The Latest: 12th-seeded Oregon State upsets No. 5 Tennessee

By The Associated Press Mar. 19, 2021 01:56 PM EDT

Trevor Noah, left, and host Ringo Starr appear on stage at the 63rd annual Grammy Awards at the Los Angeles Convention Center on Sunday, March 14, 2021. (AP Photo/Chris Pizzello)
Grammy Award ratings drop 51 percent to record low

By David Bauder Mar. 16, 2021 05:55 PM EDT

Chandra Wilson, right, appears with Ellen Pompeo in a scene from "Grey's Anatomy." Season 17 airs Thursdays on ABC. (ABC via AP)
As 'Grey's' returns, Wilson says it has connected viewers

By Hilary Fox Mar. 11, 2021 03:00 PM EST

FILE - In this Nov. 2, 2020, file photo, the NFL logo is displayed at midfield during an NFL football game between the Tampa Bay Buccaneers and the New York Giants in East Rutherford, N.J. There are some very rich people about to get a whole lot richer. Who else but NFL owners? Probably within the next week, those 32 multi-millionaires/billionaires will see their future earnings increase exponentially. The league is on the verge of extending its broadcast deals with its current partners, and with a new full-time rights holder in Amazon likely acquiring streaming rights. (AP Photo/Adam Hunger, FIle)
Analysis: NFL's very rich owners about to get much more rich

By Barry Wilner Mar. 05, 2021 03:48 PM EST

In this video grab issued Sunday, Feb. 28, 2021, by NBC, hosts Tina Fey, left, from New York, and Amy Poehler, from Beverly Hills, Calif., speak at the Golden Globe Awards. (NBC via AP)
Pandemic Golden Globes ratings plunge 64% to 6.9M viewers

By David Bauder Mar. 02, 2021 04:35 PM EST

Tampa Bay Buccaneers quarterback Tom Brady (12) holds the Vince Lombardi trophy following the NFL Super Bowl 55 football game against the Kansas City Chiefs, Sunday, Feb. 7, 2021 in Tampa, Fla. Tampa Bay won 31-9. (Ben Liebenberg via AP)
Super Bowl reaches game's smallest TV audience since 2006

By David Bauder Feb. 09, 2021 03:35 PM EST

Tampa Bay Buccaneers head coach Bruce Arians holds the Vince Lombardi trophy following the NFL Super Bowl 55 football game against the Kansas City Chiefs, Sunday, Feb. 7, 2021 in Tampa, Fla. Tampa Bay won 31-9. (Ben Liebenberg via AP)
Super Bowl on CBS draws audience of 96.4 million viewers

Feb. 09, 2021 09:19 AM EST

This photo provided by Tide shows a scene from Tide 2021 Super Bowl NFL football spot. (Tide via AP)
A sexy Alexa, Dan Levy's M&M habit: Super Bowl ads to watch

By Mae Anderson Feb. 05, 2021 09:30 AM EST